Podcast guest pitch templates, show research, speaker pitches, one-sheets, and follow-up guidance. Use when pitching yourself or a founder for podcast interviews, webinars, or conference talks.

Apache-2.0 Needs web search and page fetch for show research. Any OS.

Instructions

Overview

Guest and speaking outreach earns an audience through someone else's show. Hosts need good episodes, not promotion, so the pitch sells the listener's outcome: a specific story, argument, or lesson the audience cannot get elsewhere. This skill covers finding fitting shows, the pitch, the one-sheet, and follow-up.

Mental model

A host is choosing an episode, not a guest. The pitch has to make the episode visible: the title, the three things the listener walks away with, and proof you speak well. A guest who has listened to the show and fits its format gets booked over a bigger name who did not.

Rules

Finding shows and slots

Research from live sources:

Check	Evidence
Topic and format	Last 10 episode titles; interview, solo, panel, or narrative
Guest policy	Booking page, "be a guest" form, or host note
Audience	Stated size or ranking, listener profile, how recent episodes perform
Activity	An episode in the last 60 days
Contact route	Booking form, host email, or producer on the show page

For conferences and webinars, check the call-for-proposals dates, track themes, talk formats, and past speakers. Drop shows that are inactive, closed to guests, or off-topic.

The pitch

Under 150 words. Subject: the episode idea, not "Guest request". Line one names a specific recent episode and what you took from it. Then: your proposed episode title, three takeaways for the listener, one credibility fact, a link to the one-sheet, and one ask. Use the booking form when the show asks for it, instead of emailing the host.

The one-sheet

One page, saved as onesheet-<name>.md:

Name, role, photo link, short bio in third person (60 words).
Three episode topics, each with a title and three takeaways.
Three sample questions a host can ask.
Proof: past appearances, audience, results, with links.
Contact and booking route.
Technical setup: microphone, location, availability.

Conference and webinar submissions

Follow the CFP format exactly. Lead with the audience problem, state the learning outcomes, and write a title that works as a search query. Include a short speaker bio and a link to a recording if one exists.

Follow-up

One follow-up after 7 to 10 days. A booking request on a busy show may take weeks. After two touches, stop and recommend a different show.

Before and after the recording

Send a short prep note with links the host may want. Afterwards, send a thank-you, the assets promised, and an offer to share the episode. Track appearances and which pitch worked.

Shared rules

Use the outreach-cold-copy skill for subject and cadence craft, and the outreach-compliance skill for consent and opt-out rules.

Examples

Bad: "Hi, I'd love to be on your podcast. I'm the CEO of Acme and I talk about many things."

Good: "Your episode with Dana Lee on pricing page tests changed how I think about anchoring. I'd pitch 'Three pricing mistakes we made at $5k MRR': the free tier trap, the annual discount, and the tier we deleted. One-sheet attached."

Checklist

Show active, open to guests, and listened to before pitching?
Pitch names one recent episode, one episode idea, three takeaways?
One-sheet complete with proof and technical setup?
Booking form used when the show requires it?
Follow-up capped at one, then stop?
Appearances and outcomes tracked?

Composition / References

Pair with outreach-cold-copy and outreach-compliance for craft and legal rules.
Pair with press and clip specialists once an episode is recorded.

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